Supporting What Works: Helping Focus Eye Care & Surgery Grow With Confidence

Not every business needs a turnaround. Some just need a nudge in the right direction (pun intended). That’s exactly how it’s been with Focus Eye Care & Surgery.

They were already doing an amazing job before I ever walked through the door. Their providers are experienced. Their staff is kind and professional. And their patients? Super loyal. This was never a “fix-it” project—it was about building on a strong foundation and helping a great practice reach even more people.

And honestly, that kind of work is some of the most rewarding.

The Practice at a Glance

Focus Eye Care & Surgery is a full-service eye care practice that sees patients of all ages. Whether it’s a routine eye exam, cataract surgery, or helping someone find the perfect pair of glasses, they do it all—efficiently, compassionately, and with a lot of heart.

Their team already had the systems, the trust, and the reputation. But like many busy practices, they were so focused on patient care that there wasn’t always time to stop, zoom out, and think about growth.

That’s where I came in.

Where I Fit In

As their business liaison, my job wasn’t to change how they do what they do—it was to help support their goals and keep things moving forward in the background. That meant creating more opportunities to connect with the community, strengthening referral relationships, and looking for ways to bring in new business without overwhelming the staff.

Think of it as helping the engine run smoother, not rebuilding the car.

More Visibility, More Connections

One of the first things we worked on together was increasing visibility within the local healthcare community. Focus Eye Care had strong relationships already, but there were still providers in the area who didn’t fully understand the scope of what they offered.

So, we changed that.

I reached out to primary care offices, urgent care centers, pediatricians, and other specialists—anyone who might refer patients for eye exams, surgery, or specialty care. I didn’t come with a sales pitch. I came with information, availability, and a friendly face.

We made sure referring offices knew:

• Exactly what services Focus Eye Care provided

• How to refer patients with ease

• That their patients would be seen quickly and treated well

It wasn’t long before the calls started to come in.

Growing Without the Growing Pains

Here’s the thing about growth: it can get messy if you’re not ready for it. But the beauty of working with Focus Eye Care is that they already had such a solid internal structure, they could handle more volume without things falling through the cracks.

We just helped guide the growth in the right direction:

• Supporting front desk staff with updated referral systems

• Checking in with referring offices regularly to keep communication strong

• Offering feedback from the community so the team could keep improving

It was all about adding value—never pressure.

What the Results Looked Like

Growth here didn’t happen in giant leaps. It came in steady, consistent steps:

• A few new referrals a week from nearby providers

• Better communication between offices and the practice

• Positive feedback from patients who were referred and came back with family members of their own

Over time, that kind of growth adds up. The practice didn’t just get busier—they got busier with intention.

Why This Partnership Works

It’s easy to support a business when the foundation is already strong. What makes working with Focus Eye Care & Surgery so enjoyable is their openness. They’re not afraid to try new ideas, listen to feedback, or step back and reassess.

They trust their team. They trust the process. And they’ve trusted me to be part of that journey—something I don’t take lightly.

Our collaboration is built on mutual respect, shared goals, and one simple belief: doing great work brings great results.

Looking Ahead

As Focus Eye Care continues to grow, I’m excited to support them every step of the way. Whether it’s helping build new relationships, adjusting systems as the volume increases, or just being a second set of eyes on the big picture, I’m here for it.

Because even when a business is already doing great, there’s always room for more momentum, more clarity, and more impact.